2 November 2026
When to Order Wholesale Silver Jewelry for Valentine's Day 2027
Order by early January. A back-plan from 14 February, with what to stock for a boutique or online shop.
For Valentine's Day 2027, order wholesale silver jewelry by early January. Sunday 14 February is the date, and most gift buying happens in the two weeks before it, so your stock should be in your shop and online by about the end of January. At Ruvolla, every order is made to order and ships in about a week after payment, and express shipping within Europe usually adds 3 to 7 business days.
Working back from 14 February
| Date | What should be happening |
|---|---|
| By 5 January | Choose designs, confirm your proforma and pay |
| By 12 January | Your order is produced and ships |
| By 22 January | Order arrives after shipping and customs (Europe, usual timing) |
| By 31 January | Photos and listings are live, and the display is ready |
| 1 to 14 February | Selling period |
Allow extra time if customs in your country is slow or if you are having your own designs made. If you are making your own designs, start in December, and allow about a week for each sample.
What to stock
Valentine's buyers are mostly buying gifts, often without knowing the recipient's size. Choose pieces that fit everyone.
- [Heart jewelry](/collections/heart-jewelry): the obvious lead. Stock a small pendant, a stud and a bracelet at different prices.
- [Pendants and necklaces](/collections/pendants): no sizing issues, and easy to gift.
- [Initial and letter jewelry](/collections/initial-letter-jewelry): feels personal. Remember that you need several letters, so 5 pieces per design adds up. Choose the most common initials in your market.
- [Hoops and huggies](/collections/hoops-huggies): a safe gift, and worn every day.
- [Adjustable rings](/collections/adjustable-rings): you avoid guessing ring sizes.
- [Jewelry sets](/collections/jewelry-sets): raise the value of a sale.
How much to buy
With a first order from USD 500 and 5 pieces per design, a small shop can cover 4 to 7 designs. Put most of it into two or three heart designs at gift prices, plus a small number of higher-priced pieces. Look at our guide to wholesale prices and how to set your markup. Volume discounts begin at USD 1,000.
Finish matters for gifts. Standard plating is included in the catalogue price. You can choose stated micron gold plating on the product page, and the price updates. Rose gold works well for this season, and mixing designs and finishes in one order is fine.
Frequently asked questions
When should a boutique order Valentine's jewelry?
Early January is a safe deadline when buying from a supplier that makes to order and ships internationally. Order earlier if customs in your country is slow.
Is it too late to order in late January?
Not always, but it is tight. Production takes about a week after payment, and shipping comes on top, so you would be selling for only a few days. Email us at help@ruvolla.com with your date before you pay, and we will tell you honestly what is realistic.
Which metal is best for Valentine's gifts?
Sterling silver with a yellow or rose gold finish is a popular gift choice. Offer one silver and one gold version of the same design and see which sells.
Get ready
Apply for a trade account, usually approved the same day, to see prices and weights for each design. Our first order guide can help you plan, and the seasonal calendar has the dates for other seasons.
