Wholesale Sterling Silver Charms

What's in the range

79 charm designs sold individually, designed to attach to a bracelet or necklace chain — evil eye (nazar), hamsa, clover, flower and cubic zirconia motifs make up most of the collection, with a smaller number of mother-of-pearl and enamel pieces. These are separate from the charms already built into the charm bracelets line, letting a retailer sell charms as an add-on to a plain chain rather than only as part of a finished bracelet.

Boutiques, jewellers and online sellers use Ruvolla as a direct sterling silver charms supplier, buying in bulk from 5 pieces per design.

Plating and weight

Every charm is 925 sterling silver, plated to order in 14K gold, rhodium or rose gold at micron thicknesses from 0.10 to 4; price is calculated from gram weight and plating, and each design lists its average weight — see quality and plating for the full breakdown.

How retailers sell charms

Charms work as an upsell alongside a plain chain or bracelet purchase — a customer buys a base chain from chains or a fixed bracelet, then adds one or more charms to personalise it. Building a small charm display next to the register or in an online "build your own" listing is a common way boutiques increase basket size without adding a new necklace or bracelet SKU. Evil eye and hamsa are widely popular charm motifs across the wholesale silver jewelry market generally; see evil eye jewelry for the wider cross-category collection.

Ordering

MOQ is 5 pieces per design. Add designs to the cart, submit the order request, and a proforma invoice confirms lead time and payment before production begins. Approved trade accounts see USD and EUR pricing; shipping runs EXW Istanbul or DAP via DHL Express or UPS, typically 3–7 business days to Europe in transit — see shipping.

For a fuller guide to choosing themes, weights and finishes, read how to stock and sell wholesale sterling silver charms.

Frequently asked questions

Do your charms fit snake-chain charm bracelets?

Yes. Our charms fit standard 3 mm snake-chain charm bracelets, the style made popular by the big charm brands, so your customers can add them to a bracelet they already own. They also hang on a plain necklace chain from our chains collection.

How does a charm attach to a chain or bracelet?

Each charm is designed to attach to a plain chain, a bracelet, or another necklace a customer already owns — check the product page for the exact attachment method.

Can charms be added to any bracelet or necklace in the catalogue?

Most charms are designed to attach to standard chains and bracelets; charm bracelets in charm bracelets already carry their charms as part of the design and aren't meant for further additions.

Which charm motifs should a first order prioritise?

Evil eye and hamsa are widely popular starting motifs, with clover and flower as common complementary choices; cubic zirconia and enamel pieces work well as a step-up option once the core motifs are established.

Do charms work with necklace chains as well as bracelets?

Yes — the same attachment used for bracelets is generally designed to work on a necklace chain from the chains collection too, so one charm design can be sold as either a bracelet or necklace add-on.

What is the minimum order for wholesale 925 charms?

5 pieces per design, with a first order from USD 500. Designs and finishes can be mixed, so a first charm order can cover several motifs.

How much do wholesale sterling silver charms cost?

Trade prices start from about USD 7 per piece, with standard plating included, and depend on weight, stones and finish. Full prices are visible with a trade account. See wholesale 925 silver jewelry prices for other categories.

Do you have ready stock of charms?

Every order is made to order and ships in about a week after payment, in the finish you choose.

Can you make custom charms with my logo or design?

Yes. Your own designs start from 20 pieces per design. See custom jewelry manufacturing and private label jewelry.

Featured designs

• Key Design Necklace Charm Handmade Turkish Wholesale 925 Sterling Silver Jewelry
• Opal Stone Moon Silver Charm Pendant
• Emerald CZ Evil Eye Pendant Charm Silver

See more in our featured wholesale designs.